The Seven Blunders
BRIEF / DCA ALLIANCE IS KNOWN FOR THEIR SECOND HAND STOREs, BUT PEOPLE DON’T KNOW THAT THEY ALSO DO HUMANITARIAN WORK IN AREAS AFFECTED BY DISASTERS CAUSED BY CLIMATE CHANGE & POLLUTION.
CLIENT / DCA ALLIANCE (FOLKEKIRKENS NØDHJÆLP)
IDEA / THE SEVEN BLUNDERS OF THE WORLD.
THe seven blunders
Our world is undeniably breathtaking with seven monuments standing as proof of humanity’s ability to push the boundaries of what is considered possible; The 7 Wonders of the World.
There are even more remarkable accomplishments that are equally impressive and man-made – but for all the wrong reasons. We are destroying our world with overconsumption, commercialisation and reckless production.
On social media and the campaign website, people could take a stand by signing a letter that demands world leaders to act and prevent an eighth blunder from happening and to spark hope in humanity.
Each Blunder was also turned into a unique illustrated poster, that people could purchase to support DCA’s work in the areas.
Credits:
nicoline paulsen / CREATIVE
CECILIE JELSTRUP LARSEN / associate CREATIVE director
LARS SAMUELSEN / CREATIVE CHAIRMAN
OLE RYDAL / ILLUSTRATOR
kurt from / FINAL ARTS